Heimstätte Zug

For Heimstätte Zug – a long-established, housing association – I developed a flexible visual identity that can be adapted like scaffolding: stable, functional, but not rigid.

The new logo, based on simple geometric shapes, creates space – just like the association does. The modular design system allows for a playful approach and remains recognizable thanks to the striking color scheme and typography (“Cake Sans”).

I was also allowed to plan, design and code the website. The site is based on Kirby CMS and impresses with lightning-fast loading time.