44°West

I had the pleasure of working on a branding project for a group of four adventurers embarking on an Atlantic crossing. The logo I designed features a geometric star shape that can be interpreted as a compass rose, navigation star and the rhythm of rowing, symbolizing the nautical component of the project. The symbol is made up of four individual parts that come together to form a community, much like the four adventurers who are a tight-knit team taking on this challenge together.

One of the most important marketing channels to get the project funded is the website, which I have designed and developed on the basis of of Kirby CMS. It includes a slightly rotating 3D globe rendered with Three.js. It serves as an eye-catcher and informational element to depict the insane planned rowing route.